Content marketing is an essential skill for growing revenues and maintaining customer engagement in today’s marketplace. With an ever-increasing volume of content flooding blogs and e-mail inboxes, it is no longer enough to just pump out content. To be effective in achieving business goals, the content must be of high quality, target the right customers, and fit within the overall marketing strategy. This program provides business owners, entrpreneurs, or employees tasked with implementing a content marketing strategy for their company with the skills, knowledge and tools they need to design a strategy that will maximize results and minimize the amount of time invested.

Instructional Objectives:

This module covers the following topics:

  • What is content marketing;
  • The difference between good and bad content marketing (high-value education-based vs. low-value spam);
  • What it takes for content marketing to be effective in growing your business;
  • How to optimize your social media marketing: pinpointing your target market demographic, leveraging automation tools, and maximizing conversion while minimizing time invested;
  • The qualities of effective newsletters and blogs;
  • Templates for effective newsletters;
  • The three main effective blog-writing formulas and when to use them;
  • Newsletters vs. blogs – which to use when;
  • Planning your content: creating editorial calendars for newsletters and/or blogs;
  • How long it takes to write good content and how to fit it into your schedule; and
  • How to decide if and when you should consider outsourcing your content marketing.
  • 24 session program includes a focus on different content types of different types of businesses and writing effective headlines
  • 36 session program adds a focus on creating pillar content and lead generation tools
  • 48 session program adds a focus on measuring the effectiveness of content

Measurable Learning Outcomes:

By the end of this module, participants will have the skills and knowledge to:

  • Optimize their social media marketing to maximize conversion while minimizing time invested.
  • Write effective blogs targeting their ideal customers;
  • Effectively write and send out newsletters on a regular basis;
  • Write effective e-mails to notify their clients of special promotions and events, or to entice their participation in referral programs or other marketing campaigns;
  • Create a one-year editorial calendar for their blogs;
  • Create a one-year editorial calendar for their newsletters:
  • Schedule writing time into their regular routine to ensure they meet editorial deadlines:

This program builds competencies in the following areas:

Duration: 12 Hours, 24 Hours, 36 Hours, 48 HoursFull-day

Format: Entrepreneur Training, Group Training, One-on-One Training