If you are a solo entrepreneur who provides services for a living, offering your expertise in the form of workshops, seminars, and speaking engagements can provide a great way to get noticed by new potential customers and an additional source of revenue. Entrepreneurs who benefit from adding workshops and speaking to their offering include (but are not limited to) health practitioners such as massage therapists, counsellors, naturopaths, homeopaths, and nutritionists, and business service providers such as web or graphic designers, bookkeepers, or financial advisors. This training program helps participants understand how they can use workshops to grow their business and walks them through the process of turning their expertise into one or more workshop formats.

Instructional Objectives:

The following topics are covered in this training program:

  • How workshops can help you to grow your business;
  • Clarifying your target audience;
  • Adult learning principles;
  • Addressing different learning styles effectively;
  • Developing learning objectives;
  • Using visual aids;
  • Facilitating group interaction;
  • Managing the most common participant challenges;
  • Evaluating participant outcomes; and
  • Creating a marketing plan for your workshop.

Measurable Learning Outcomes:

By the end of the course participants will:

  • Understand how workshops can help them build their business;
  • Identify and be able to clearly articulate the core expertise they want to teach via their workshops, seminars and speaking engagements;
  • Clearly identify the ideal target audience for at least one of their proposed workshops;
  • Understand the principles of adult learning and how to work with different learning styles;
  • Be able to clearly identify learning objectives for one or more workshops;
  • Have a variety of tools to select from to help participants achieve learning objectives;
  • Develop a facilitator guide, participant handouts, and visual aids (such as PowerPoint slides) to support them in the delivery of their first workshop;
  • Know how to build a clear call to action built into their workshop if it is being offered for free to entice participants to purchase other products or services;
  • Know how to evaluate and fine-tune their workshops to improve the participant experience and the revenue generating potential on an ongoing basis; and
  • Have a basic action plan for marketing their first workshop.

This program builds competencies in the following areas:

Duration: 24 Hours

Format: Entrepreneur Training