Designing Workshops that Work

If you are a solo entrepreneur who provides services for a living, offering your expertise in the form of workshops, seminars, and speaking engagements can provide a great way to get noticed by new potential customers and an additional source of revenue. Entrepreneurs who benefit from adding workshops and speaking to their offering include (but are not limited to) health practitioners such as massage therapists, counsellors, naturopaths, homeopaths, and nutritionists, and business service providers such as web or graphic designers, bookkeepers, or financial advisors. This training program helps participants understand how they can use workshops to grow their business and walks them through the process of turning their expertise into one or more workshop formats.

Instructional Objectives:

The following topics are covered in this training program:
  • How workshops can help you to grow your business;
  • Clarifying your target audience;
  • Adult learning principles;
  • Addressing different learning styles effectively;
  • Developing learning objectives;
  • Using visual aids;
  • Facilitating group interaction;
  • Managing the most common participant challenges;
  • Evaluating participant outcomes; and
  • Creating a marketing plan for your workshop.

Measurable Learning Outcomes:

By the end of the course participants will:
  • Understand how workshops can help them build their business;
  • Identify and be able to clearly articulate the core expertise they want to teach via their workshops, seminars and speaking engagements;
  • Clearly identify the ideal target audience for at least one of their proposed workshops;
  • Understand the principles of adult learning and how to work with different learning styles;
  • Be able to clearly identify learning objectives for one or more workshops;
  • Have a variety of tools to select from to help participants achieve learning objectives;
  • Develop a facilitator guide, participant handouts, and visual aids (such as PowerPoint slides) to support them in the delivery of their first workshop;
  • Know how to build a clear call to action built into their workshop if it is being offered for free to entice participants to purchase other products or services;
  • Know how to evaluate and fine-tune their workshops to improve the participant experience and the revenue generating potential on an ongoing basis; and
  • Have a basic action plan for marketing their first workshop.

Assessement Methods:

Our instructors are continuously assessing the student’s comprehension and ability to apply their learning through assignments, case studies, and interactive classroom activities that check for understanding. This is crucial in today’s fast-paced business environment as each new skill participants not only learn, but are able to apply in the workplace will have a huge positive impact on the business’s ability to thrive. Unlike structured public courses at colleges and universities that provide more general knowledge and must follow a rigid timeline, our on-site group training format allows our instructors to take the time to ensure that participants are able to take the skills and knowledge they gain in class and apply it to their unique situation to get the results they want in their work and business. We assess the student’s learning and progress using the following methods:

  • Application assignments for in between each training session to apply what was learned in their role in the business. (These assignments are sent in to the instructor in between each session so that the instructor can review them and provide further feedback if the student has not completed the assignment correctly.)
  • Interactive exercises, questions and discussion during the training sessions to ensure that the student understands how to apply the concepts in their role and/or business.
  • Student self-evaluation of their learning at the beginning and end of the program. (This is a brief 5 minute paper survey that the student takes at the beginning and end of each module to provide them with a measure of the knowledge they have gained from the training).
  • (Note: Our instructors are always available via phone and e-mail in-between training sessions should students need assistance with their assignments. This ensures that students are able to complete assignments and be fully prepared to build on their learning in the next session.)

This program builds competencies in the following areas:

Duration: 24 Hours

Format: Entrepreneur Training