Effective WordPress for Businesses

As of 2019, WordPress has grown to be used by 34% of all websites. While most still use WordPress as a general web maintenance platform, savvy users understand that WordPress can be effectively used for a variety of timely business use cases. Using WordPress and select WordPress plugins this course will demonstrate and teach key business and web skills to attendees with an eye to future business innovation opportunities.

Instructional Objectives:

This course provides participants with the opportunity to learn and strengthen their skills with WordPress and business plugins to address some common business pains. The following topics will be covered:
  • A WordPress refresher on general usage and understanding – a good primer for managers and those new to the WordPress backend and dashboard.
  • Intermediate WordPress usage for website content maintenance including page creation, design using a visual editor page/post cloning and scheduling to create content campaigns.
  • How to reverse edits when something goes awry.
  • Introduction to the much loved (and hated) WordPress Gutenberg editor.
  • Two is one, one is none—when disaster strikes: The multiple levels of disaster avoidance, paranoia and backup redundancy every website (and business) should have.
  • The role of roles. How to decide, allocate, create and log user roles (eg. Admin, Editor, etc.) and why it’s important not to grant too much access to too many people.
  • Developers vs Admins and Teams. Understanding the interplay of roles and whom should be responsible for what in a cohesive, well-functioning business web team.
  • Security and Password Management. The multiple levels of effective web security. What to monitor and when? Why Enterprise Password Management and 2FA is important and easy to do.
  • WordPress Performance. Optimizing content for a faster site.
  • WordPress SEO. Optimizing page content for better visibility and response.
  • Using Asana or built-in WP systems to manage campaign calendars.
  • WordPress in unconventional roles. How WordPress can be used for other non-standard projects such as LMSes, intranets and as a business directory.
  • WordPress as a data hub for receiving and/or sending content to and from other platforms. Using data feeds to syndicate data to other platforms.
  • Using conditional logic with gravity forms to tailor forms based on user input and send email notifications conditionally based on that input.
  • Using web-based booking systems and how-to tailor inputs to send to Google Calendar.

Measurable Learning Outcomes:

By the end of the training participants will:
  • Be able to effectively navigate the WordPress dashboard and know what everything does and how to use it to monitor and improve results.
  • Know how to create, design, clone, schedule and manage WordPress pages and teams for effective business and marketing campaigns.
  • Know how to pinpoint issues and resolve them and/or how to ask for the correct help.
  • Be able to create, maintain and extend advanced forms with condition logic to enhance end-user and staff experience.
  • Have a healthy level of ingrained paranoia and preparedness for disaster pre-planning and the mindset required when undertaking new web initiatives.
  • Understand and use a campaign calendar for content management.
  • Understand the opportunities available for the syndication of content data to other platforms.

Assessement Methods:

Our instructors are continuously assessing the student’s comprehension and ability to apply their learning through assignments, case studies, and interactive classroom activities that check for understanding. This is crucial in today’s fast-paced business environment as each new skill participants not only learn, but are able to apply in the workplace will have a huge positive impact on the business’s ability to thrive. Unlike structured public courses at colleges and universities that provide more general knowledge and must follow a rigid timeline, our on-site group training format allows our instructors to take the time to ensure that participants are able to take the skills and knowledge they gain in class and apply it to their unique situation to get the results they want in their work and business. We assess the student’s learning and progress using the following methods:

  • Application assignments for in between each training session to apply what was learned in their role in the business. (These assignments are sent in to the instructor in between each session so that the instructor can review them and provide further feedback if the student has not completed the assignment correctly.)
  • Interactive exercises, questions and discussion during the training sessions to ensure that the student understands how to apply the concepts in their role and/or business.
  • Student self-evaluation of their learning at the beginning and end of the program. (This is a brief 5 minute paper survey that the student takes at the beginning and end of each module to provide them with a measure of the knowledge they have gained from the training).
  • (Note: Our instructors are always available via phone and e-mail in-between training sessions should students need assistance with their assignments. This ensures that students are able to complete assignments and be fully prepared to build on their learning in the next session.)

This program builds competencies in the following areas:

Duration: 48 Hours

Format: Entrepreneur Training, Group Training, One-on-One Training