HR in the Age of Social Media

Because new social media tools are introduced on a regular basis, it might seem impossible to keep up with (and therefore tempting to ignore) social media as a tool for growing and managing your team. Unfortunately, social media is not going away any time soon, so the avoidance approach is ill advised. This training session will teach participants the benefits and challenges of using social media to build their employer brand, source candidates, and increase employee pride in your organization.

Instructional Objectives:

The following topics will be covered:
  • The impact social media has had on employers;
  • Positive uses of social media in attracting new staff;
  • Positive uses of social media in retaining great employees;
  • Common pitfalls and challenges employers face when using social media to attract and retain great staff;
  • Things to consider when creating your HR policy on social media use.

Measurable Learning Outcomes:

By the end of this course participants will:

  • Be able to create an HR policy on social media use in their organization;
  • Understand how to use social media to source candidates and recruit new staff more effectively;
  • Have the knowledge to choose the best social media channels to use to increase employee pride in their company;
  • Be able to avoid the common challenges that employee use of social media can present for building your employer brand.

Assessement Methods:

Our instructors are continuously assessing the student’s comprehension and ability to apply their learning through assignments, case studies, and interactive classroom activities that check for understanding. This is crucial in today’s fast-paced business environment as each new skill participants not only learn, but are able to apply in the workplace will have a huge positive impact on the business’s ability to thrive. Unlike structured public courses at colleges and universities that provide more general knowledge and must follow a rigid timeline, our on-site group training format allows our instructors to take the time to ensure that participants are able to take the skills and knowledge they gain in class and apply it to their unique situation to get the results they want in their work and business. We assess the student’s learning and progress using the following methods:

  • Application assignments for in between each training session to apply what was learned in their role in the business. (These assignments are sent in to the instructor in between each session so that the instructor can review them and provide further feedback if the student has not completed the assignment correctly.)
  • Interactive exercises, questions and discussion during the training sessions to ensure that the student understands how to apply the concepts in their role and/or business.
  • Student self-evaluation of their learning at the beginning and end of the program. (This is a brief 5 minute paper survey that the student takes at the beginning and end of each module to provide them with a measure of the knowledge they have gained from the training).
  • (Note: Our instructors are always available via phone and e-mail in-between training sessions should students need assistance with their assignments. This ensures that students are able to complete assignments and be fully prepared to build on their learning in the next session.)

This program builds competencies in the following areas:

Duration: 4 Hours

Format: Group Training