Because new social media tools are introduced on a regular basis, it might seem impossible to keep up with (and therefore tempting to ignore) social media as a tool for growing and managing your team. Unfortunately, social media is not going away any time soon, so the avoidance approach is ill advised. This training session will teach participants the benefits and challenges of using social media to build their employer brand, source candidates, and increase employee pride in your organization.

Instructional Objectives:

The following topics will be covered:

  • The impact social media has had on employers;
  • Positive uses of social media in attracting new staff;
  • Positive uses of social media in retaining great employees;
  • Common pitfalls and challenges employers face when using social media to attract and retain great staff;
  • Things to consider when creating your HR policy on social media use.

Measurable Learning Outcomes:

By the end of this course participants will:

  • Be able to create an HR policy on social media use in their organization;
  • Understand how to use social media to source candidates and recruit new staff more effectively;
  • Have the knowledge to choose the best social media channels to use to increase employee pride in their company;
  • Be able to avoid the common challenges that employee use of social media can present for building your employer brand.

This program builds competencies in the following areas:

Duration: 4 Hours

Format: Group Training