When it comes to building a purpose-driven business that thrives long term, you need to do more than just tell a great story, you need to live one. As consumers increasingly demand that the companies they buy from stand for something more than just making a profit, businesses of all sizes are jumping on the bandwagon to make purpose a part of their brand. Unfortunately, this purpose-washing is all too often more of a marketing strategy than it is a heart-felt commitment at the highest levels of leadership to add shared value as a business strategy. For purpose to truly drive business results, leaders must understand how to develop a purpose that is authentically aligned with their offering and how to build the other key elements of a strong culture that support their ability to deliver on their brand promise. This training provides the skills and knowledge businesses need to build a purpose-driven business, brand and culture that stands out in the market, making it easier to attract and keep the customers and employees you need to make more money and have more impact.
This training program provides participants with skills and knowledge in building the foundations for a business, brand and culture that will stand the test of time. The following topics will be covered:
The following additional topics are covered in the two-day group training program and the 24-hour individual entrepreneur program:
The following additional topics are covered in the three-day group leadership training program and the 36-hour individual entrepreneur training program:
By the end of the program, participants will: