Work transformed.™

3 Critical Skills for Business Success

Reading Time: 3 minutes

Did you think school was over?

In the today’s business world information is currency, so it pays to constantly be filling up your bank account to create a profitable future. Adam Toren from Entrepreneur Magazine touches on 3 areas worth studying to grow – and guarantee – business success:


You must have noticed that 5 years ago everything looked and operated differently. Even though this is the case, some businesses still use the same approaches they have used for years. Information can get lost in translation if your strategies haven’t been “redecorated” for some time. Revamp your plans of attack by researching trends and success stories from current companies. You can keep the core of your offering the same, but re-designing how it is presented to the market can actually add value by making it more appealing and user-friendly.  The running joke in our office a few years ago was that I didn’t get excited about using our project management system until they changed the color of our online interface. The new green color just felt more fun and friendly to me than the old corporate blue, so subconsciously project management now felt like fun rather than work.

Web Development

According to Statistics Canada, only 40% of small businesses in Canada has a website in 2012. Why?  The most common reasons cited are that they can’t afford it, that they don’t need or want to sell products online, or that most of their business comes from word-of-mouth referrals.  The global 2012 Digital Influence Index reported that for the first time on the survey in Canada, the internet is now more influential overall in purchasing decisions than family and friends. So while you might still be getting those word-of-mouth referrals, one of the first things they will do either before or after calling you is go online to check out your website. If you don’t have one, they are going to find your competition. The bottom line? Unless you have all the business you can handle, see this continuing indefinitely and/or don’t want to grow your business beyond where it is now, you need a website.

With a rapidly expanding variety of free website tools like WordPress, Wix, and Squarespace, the financial outlay for creating a website is minimal. It does require some time investment but even that is minimal, so if your small business doesn’t have a website, set aside a weekend and get one up. To fulfill the potential of your website you will need to get some training and guidance from professionals (like our great team at Kyosei Coaching!) to ensure that your copy targets your ideal customer, that you are maximizing opportunities to capture customer information and get permission to keep in touch with them, and that you are optimizing the third key area of ongoing learning – SEO

Search Engine Optimization (SEO)

Google is a giant, you want to be standing on the shoulders of that giant. They work hard to constantly improve the way their search engine ranks websites, so staying on top of the latest methods to get and stay at the top of organic searches takes constant effort. In our experience, the majority of businesses are not using their websites effectively to generate the right kind of traffic to their site and to convert it. Part of this involves learning about SEO, but an even more important foundation for small business links back to the above point about ensuring not only that you have a website, but that your website is designed to effectively target and convert the kinds of customers you want once you get them there. A recent client, for example, was investing thousands of dollars per month in having a full time social media person to increase their search engine rank and draw customers to their website. While they were getting loads of traffic to their site, their conversion rate was almost non-existent because the offering on the website was targeting two different audiences, confusing them both, and, as a result, selling nothing to either of them. Don’t put the cart before the horse – get a professional assessment of your website to ensure you have a strong foundation for converting existing traffic to your website before you go full speed ahead trying to increase it.

If  you aren’t setting aside time to keep on top of these three areas for your business (or hiring someone who will), your business is bound to stumble. But don’t despair, it’s never too late to hit the books – or the ipad – and the internet makes it easier than ever to stay on top of the latest developments in your field.


The post 3 Critical Skills for Business Success appeared first on Kyosei Coaching.

Want more on ethical marketing, web design and copywriting? Visit us at Kyosei Creative.

Interested in more insights on how to amplify your energy, focus, wellbeing, success, and fulfillment? Follow us on Facebook, Instagram, Twitter, LinkedIn or YouTube!

Related Posts

Women-Friendly Workplaces

Women-Friendly Workplaces
How to make your workplace work for everyone.

Explore the essentials of creating women-friendly workplaces in our latest article. Learn about the importance of inclusivity in trades where women are underrepresented. Discover practical ...
Read More →
Red Socks and Tattoos: 2 New Ways to Think About Stress

Red Socks and Tattoos
2 New Ways to Think About Stress

Struggling with "analysis paralysis"? Learn how to simplify life's complex choices with the metaphors of red socks and tattoos. Identify what drains your energy and ...
Read More →
The 5 Elements of Powerful Praise

5 Elements of Powerful Praise

If you want to start a powerful new habit in 2023, amp up your praise-giving prowess starting on National Compliment Day, this January 23rd.
Read More →
Letting Go: The Annual Leadership Habit that Fuels Energy, Success and Wellbeing

Letting Go
The Annual Leadership Habit that Fuels Success, Wellbeing & Impact

In honor of National Clean Off Your Desk Day, I want to introduce an annual cleanup tradition from Japan that can inspire actions that will ...
Read More →
Strategic Planning Mistakes that Sink Success

Strategic Planning Mistakes that Sink Success
Part 2

Welcome to the second and final part of our series on common mistakes made during the strategic planning process. In this instalment, we will delve ...
Read More →
Strategic Planning Mistakes that Sink Success

Strategic Planning Mistakes that Sink Success
Part 1

As the New Year begins, many leaders turn their attention to strategic planning. However, there are several mistakes that can hinder the development of a ...
Read More →
Scroll to Top